| Book Name | This Is Marketing |
| Author | Seth Godin |
| Publish Year | 2018 |
| Publisher | Penguin |
| Language | English |
| Genre | Marketing |
| ISBN | 9780525540847 |
| Download | Link |
Review: This is Marketing
This is Marketing is the best selling book of Seth Goden.Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing.You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us. It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”
This is marketing
1. Marketing seeks more. More market share, more customers, more work. 2. Marketing is driven by better. Better service, better community, better outcomes.
3. Marketing creates culture. Status, affiliation, and people like us.
4. Most of all, marketing is change.
5. Change the culture, change your world.
6. Marketers make change happen.
7. Each of us is a marketer, and each of us has the ability to make more change than we imagined. Our opportunity and our obligation is to do marketing that we’re proud of.
